Average vs Median: Which One Is The Best Choice For Real Estate Statistics?
When you’re working with real estate statistics – whether it’s to create a listing presentation, a market report, or even…
4 Tips to Actually Achieve Your Goals This Year (#1 is the most important!)
It’s the time of year when so many of us sit down and come up with goals, dreams, and plans…
Price Per Square Foot (Why this is the Worst Statistic in Real Estate)
Price per square foot is one of the most commonly used statistics in real estate. The bad news… it’s a terrible statistic! In this post we break down why and…
The 3 Most Important Components to Pricing a Home in a Shifting Market
At some point in time all markets shift, right? While it may have seemed like the bull run we have…
Market Value vs Appraisal Value: Do You Know the Difference?
Everyone who has been in real estate for more than a day has heard the term “market value”. Unfortunately, most…
4 Simple Ways to Fight a Low Appraisal Value
There is nothing better than getting a home under contract, right? You’ve worked hard to get photos done and make…
A Simple Three-Part Strategy to Master Social Media Marketing in 2022
If you take a look at any of the social media profiles for the average real estate agent you will…
Reconcile Your Comps & Determine the Property Value
Alright, so you have identified your neighborhood & picked your comps, analyzed your market to determine trends and time adjustments,…
Calculate Property Adjustments & Adjust Your Comps
In a perfect world estimating the value of a property would be extremely easy. You would find similar comparable properties…
Analyze the Market & Determine Trends
How often do you hear someone quote a percentage that the real estate market is increasing? In this port we show you the best way to analyze the market and…
Identify Your Market & Pick the Best Comparables
When it comes to the most important tasks for every real estate agent, property valuation is the most important. In this post we show you how to create a solid…
PropertyBrain: Helping Real Estate Pros Work Smarter
Welcome to the new PropertyBrain website and blog. In this post we want to introduce ourselves and tell you about the journey we are beginning!
Everything You Need to Know About the Instagram Algorithm
Have you ever wondered how Instagram decides what to show? In this post we cover everything you need to know to get your posts seen!
How to Avoid a Facebook Page Name Change
At some point or another during their time on Facebook, many real estate agents find themselves wanting or needing to change the name of their Facebook real estate page. The…
Traditional vs Digital: Which Is the Best Type of Real Estate Marketing?
Have you ever sat down to research real estate marketing methods, only to become overwhelmed with the number of options? One website that you read says that blogging is the…
The Real Estate Agent and the Entrepreneur
When you got into real estate you probably thought that you were taking on a single job right? I have bad news for you. You couldn’t have been more wrong……
4 Ways To Improve Your Facebook Real Estate Page in Under 30 Minutes
If you are like most real estate agents, you want to build a larger following on Facebook, without putting in lots of additional time. At times I know that it…
How to Use the Facebook Pixel in Your Real Estate Marketing
Over the past few weeks we have talked a lot about using Facebook advertising to grow your real estate sales business. We have gone over topics such as step-by-step instructions…
6 Mistakes Most Real Estate Agents Make on Social Media
Are you receiving the benefits of using social media in your real estate sales business? If you are like many real estate agents, there is a good chance that you…
Creating Your First Real Estate Facebook Ad Campaign [Step-by-Step Guide]
This is Part 3 of a 3-Part series on creating real estate Facebook ads: Part 1: Introduction to Creating Real Estate Facebook Ads Part 2: The Tools & Structure of…
The Tools & Structure of a Real Estate Facebook Ad Campaign
This is Part 2 of a 3-Part series on creating real estate Facebook ads: Part 1: Introduction to Creating Real Estate Facebook Ads Part 2: [Your Are Here] The Tools…
Introduction to Creating Real Estate Facebook Ads
This is Part 1 of a 3-Part series on creating real estate Facebook ads: Part 1: [Your Are Here] Introduction to Creating Real Estate Facebook Ads Part 2: The Tools…
The Complete Guide to Instagram for Real Estate Agents (Part 2)
Now that you have learned all the basics of Instagram, it’s time to go a bit more in depth. If…
The Complete Guide to Instagram for Real Estate Agents (Part 1)
Over the past few weeks we have gone in depth on the two social media platforms that many real estate…
10 Ways to Grow Your Following on Twitter for Real Estate Agents
Last week we talked about Getting Started on Twitter as a Real Estate Agent. If you haven’t read that post…
Getting Started on Twitter as a Real Estate Agent
Over the past four weeks we’ve talked about why you need a Facebook, but we are going to change directions…
4 Ways to Get More “Likes” on Your Real Estate Business Page
When it comes to social media, there are a two questions that pretty much everyone asks. First: Do I need to…
The Real Estate Agent’s Guide to Posting Times & Tools
Over the past 2 weeks we have gone over the process of creating a Facebook business page, and we have…
The 5 Types of Facebook Posts
Now that you have a Facebook business page set up, it is time to talk about how to use that…
Everything You Need to Build a Facebook Real Estate Business Page
This is the first of many posts to come that are intended to walk you through a topic and show…